30-60-90 Day TikTok Shop Growth Plan
A complete, phased strategy to build your creator pipeline, optimize content, and scale your TikTok Shop to category leadership in 90 days.
Month 1: Foundation (Days 1–30)
1
Shop Setup & Optimization
- Fully optimized product listings with conversion-focused copy and images
- Flash sales activated (rotating every 3 days for urgency)
- CRM automation live (abandoned cart recovery, review requests, repeat purchase incentives)
- Enrolled in all available TikTok Shop campaigns
2
Creator Pipeline Activation
- 500+ daily targeted creator outreach
- 100-150 product samples distributed to vetted creators
- 100+ creators activated
- 120-200 videos published
3
Live Shopping Integration
- Identify top 5-10 creators for live retainer deals
- Live shopping sessions: 2-4x per week
- Real-time product demonstrations and Q&A
- Live-exclusive flash deals and bundles
4
Retainer Discussions
- Top 10-20% of creators identified for ambassador program
- Initial retainer conversations with high performers
Month 2: Optimization (Days 31–60)
Lock In Top Performers
- 5-10 creators signed to monthly retainers ($500-$2K/month each)
- Guaranteed content pipeline: 30 videos from each retainer creator
- Higher commissions (20-25%) for ambassadors
A/B Testing & Data Analysis
- Test hooks, angles, formats, video length across 300+ videos
- Identify winning formulas: which content drives sales
- Document top 3-5 proven content patterns
Creator Playbook Development
- Build Notion guide with winning formulas, do's/don'ts, examples
- Train all creators on proven strategies via Discord
- 80%+ adoption of winning content patterns
Community Building 🆕
Discord server launched for creator engagement and collaboration
Alternative funnel via Refunnel: Lower-tier creators who don't qualify for free samples
Creators sign up through Refunnel campaign
Receive gift card valued at 50-70% of retail price
Use gift card to purchase product (brand breaks even, no loss)
Creators get product, create content, earn commission on sales
Expands creator base without burning sample budget
Continued Growth
- 200+ active creators
- 300-500 videos published
- Discord community: 100+ engaged members
- 2-4 live shopping sessions per week
Weekly content challenges and creator spotlights, plus real-time support and feedback channels.
Month 3: Scale (Days 61–90)
Paid Amplification (GMV Max Ads)
- Collect usage rights from 30-50 top-performing videos
- Launch paid ads with proven winner content only
- Daily ad spend: $500/day → scale to $1,500/day
- Test → Kill losers → Scale winners (3-5x ROAS target)
Aggressive Creator Expansion
- 300+ active creators
- 20+ retainer creators locked in
- 400-600 videos published in Month 3 alone
- 150-200 member Discord community
Live Shopping Scale
- 4-6 live shopping sessions per week
- Train 15-20 creators on live selling
- Live-exclusive product launches
- Real-time sales events
Category Leadership
- Top 3 brand positioning in your category
- Consistent content + paid scaling + live shopping = dominance
- 900-1,300 total videos published (cumulative)
90-Day Summary
A snapshot of cumulative growth across all key metrics over the full 90-day program.
Active Creators
By end of Month 3
Total Videos
Cumulative across 90 days
Retainer Creators
Locked in by Month 3
Live Sessions
Total across all 3 months
What You Get
Creator Management
- Daily outreach and recruitment (500+/day)
- Sample distribution and tracking
- Retainer negotiations on your behalf
- Discord community management and engagement
- Live shopping creator training and coordination
Content Optimization
- A/B testing to identify winning formulas
- Notion creator playbook with proven strategies
- Continuous performance tracking and refinement
- Weekly Discord content challenges
Paid Advertising
- GMV Max campaign management
- Spark code collection and usage rights
- Test → scale framework (only spend on proven winners)
- 3-5x ROAS targeting
Live Shopping
- Live session scheduling and management
- Creator training for live selling
- Live-exclusive deals and product launches
- Real-time engagement and sales
Full Operations
- TikTok Shop management (listings, CRM, campaigns)
- Daily customer service and SPS monitoring
- Flash sales, promotions, platform optimization
- Weekly performance reports